Limited shown in Blizzard Pearl with accessory black wheel inserts. Options shown.
  • Extra-cost color.

2020 PRIUS

Find your element.
$24,200
starting msrp
as shown $28,250
54/50 est. mpg
 
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Electric Storm Blue
Prices and colors may vary by model.
Prius Models (6)
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L Eco
$24,200 starting
  • 58/53 est. mpg
  • 15-in. 5-spoke alloy wheels with full wheel covers and P195/65R15 tires
  • 7-in. touch-screen with Apple CarPlay® & Amazon Alexa compatible
  • Two rear USB 2.1A ports
  • Toyota Safety Sense P (TSS-P) standard
  • Safety Connect®
  • 24-hour Roadside Assistance for three years and unlimited miles
  • Up to 27.4 cu. ft. of cargo space
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LE
$25,410 starting
  • 54/50 est. mpg
  • Toyota Safety Sense P (TSS-P) standard
  • Blind Spot Monitor (BSM) with Rear Cross-Traffic Alert (RCTA)
  • Intelligent Clearance Sonar (ICS) with Intelligent Parking Assist (IPA)
  • Up to 24.6 cu. ft. of cargo space
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XLE
$28,250 starting
  • 54/50 est. mpg
  • Toyota Safety Sense P (TSS-P) standard
  • 17-in. 5-spoke alloy wheels with titanium-finished wheel inserts and P215/45R17 tires
  • SofTex®-trimmed heated front seats with 8-way power-adjustable driver's seat including power lumbar support and 4-way adjustable front passenger seat
  • Qi-compatible wireless smartphone charging with charge indicator light
  • Rain-sensing variable intermittent windshield wipers
  • SofTex®-trimmed heated tilt/telescopic steering wheel
  • Smart Key System on three doors with Push Button Start and remote illuminated entry
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Limited
$32,375 starting
  • 54/50 est. mpg
  • Toyota Safety Sense P (TSS-P) standard
  • Adaptive Front-Lighting System (AFS) with auto-leveling headlights
  • 17-in. 5-spoke alloy wheels with titanium-finished wheel inserts and P215/45R17 tires
  • Premium JBL® Audio with Integrated Navigation and 11.6-in. high-resolution touch-screen and Apple CarPlay® & Amazon Alexa compatible
  • Color Head-Up Display (HUD)
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LE AWD-e
$26,810 starting
  • 52/48 est. mpg
  • Electronic On-Demand Compact All-Wheel Drive (AWD-e)
  • Toyota Safety Sense P (TSS-P) standard
  • 15-in. 5-spoke alloy wheels with two-tone wheel covers and P195/65R15 tires
  • Integrated fog lights with LED accent lights
  • Up to 24.6 cu. ft. of cargo space
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XLE AWD-e
$29,250 starting
  • 52/48 est. mpg
  • Electronic On-Demand Compact All-Wheel Drive (AWD-e)
  • Toyota Safety Sense P (TSS-P) standard
  • SofTex®-trimmed heated tilt/telescopic steering wheel
  • Qi-compatible wireless smartphone charging with charge indicator light
  • SofTex®-trimmed heated front seats with 6-way adjustable driver's seat
COMPARE MODELS

Prius Highlights

Limited shown in Blizzard Pearl. [extra_cost_color] XLE AWD-e [awd_e] shown in Electric Storm Blue with available accessory cargo cross bars. Options shown.
  • Extra-cost color.
  • Prius AWD-e system operates at speeds up to 43 mph.
Versatility
The 2020 Toyota Prius offers ample cargo space for both your impromptu adventures and planned itineraries. If up to 65.5 cu. ft. of space with the seats folded isn’t enough to hold all your gear, cargo cross bars are available for support. And with its available AWD-e, Prius helps you go where your whim leads.
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Toyota Safety Sense (TSS) Standard
Every Prius model is equipped with Toyota Safety Sense P (TSS-P), an advanced suite of safety technologies to help you drive with confidence.
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Interior Technology
Limited shown in Black SofTex®-trimmed [softex] interior with available Premium Convenience Package. [driver_distraction_1] Options shown.
  • SofTex® is a registered trademark of Toyota Motor Sales, U.S.A., Inc.
  • Be sure to obey traffic regulations and maintain awareness of road and traffic conditions at all times.
Interior Technology
With all the tech built into Prius, you’re not lost—you're exploring. Boost your journeys with the available 11.6-in. multimedia display, and discover a soundtrack for each outing with Premium JBL® Audio. The available color Head-Up Display (HUD) projects important information right on the windshield to take your driving experience to the next level.
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Limited shown in Blizzard Pearl [extra_cost_color] with accessory black wheel inserts. Options shown.
  • Extra-cost color.
Stylish Exterior
From city streets to mountain highways, navigate all roads with style and confidence. The aerodynamic profile of Prius not only conveys a dramatic look, but also serves to enhance fuel efficiency. Each feature on Prius is purposefully designed to encourage you to embrace more of life’s moments with fewer compromises.
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